While the entire medical device industry is developing at a high speed, its emerging sub-sector, the medical device retail industry, is also growing rapidly. However, in recent days, the industry is full of worries about the future development of the medical device retail industry. However, the competent authorities have neglected the development of this industry, and the current policy unfavorable regulations for this industry will certainly become the bottleneck for its future development.
At present, in order to sell medical products through the Internet, it is necessary to obtain an Internet drug transaction certificate issued by the State Food and Drug Administration. Even a professional medical device retail enterprise that only sells home medical devices must obtain the certificate. This makes it impossible for professional medical device retailers to obtain Internet drug transaction certificates, while comprehensive pharmacies that also operate medical devices can obtain medical devices online by obtaining the certificate.
Although the medical device retail industry is still relatively weak in mainland China, it is already a mature industry overseas. In Europe and the United States, specialty stores that operate rehabilitation equipment have become the mainstream of medical device sales. Taiwan has more than 1,200 specialized medical device stores, the largest of which has more than 300 chain stores and has been successfully listed.
Compared with pharmacies selling medical devices online, the main advantage of medical device retailers is the ability to provide professional services. “It is difficult to provide professional services for pharmacies selling equipment online. The main profit of pharmacies comes from medicines, and the equipment is not taken too much. Therefore, it is difficult to keep up with the training of salespersons. Some people in the industry introduce “professional medical equipment retail enterprises”. On the other hand, they have to take the equipment knowledge test for the salesperson every month. The sales are like the professional 4s shop of the equipment manufacturer. The individual stores even serve a crutches, which is hard to imagine for the pharmacy. ”