Professional services will become the magic weapon for medical device retail
Time：
2019-04-08
In January 2013, the newly established Medical Device Professional Committee of the National Federation of Industry and Commerce Pharmaceutical Industry Association released the “2012 Medical Device Industry Analysis Report
In January 2013, the newly established Medical Device Professional Committee of the National Federation of Industry and Commerce Pharmaceutical Industry Association released the “2012 Medical Device Industry Analysis Report”, stating that in the first half of 2012, China’s medical device industry achieved sales revenue of 68.7 billion yuan, a year-on-year increase of 20.27. %, and it is expected that the medical device industry will maintain rapid growth in the next 5 to 10 years, and the annual growth rate will be above 20%.
While the medical device industry is developing at a high speed, the medical device retail industry is also developing rapidly. However, the industry has recently expressed concern about the future development of the medical device retail industry. Currently, to sell medical products through the Internet, it is necessary to obtain the State Food and Drug Administration. The Internet Drug Trading Certificate issued by the Authority must be obtained even for professional medical device retailers that only sell home medical devices. Professional medical device retail enterprises cannot obtain Internet drug trading certificates, while comprehensive pharmacies that concurrently operate medical devices can pass Obtain the certificate to sell medical devices online.
Although the medical device retail industry is still relatively weak in China, it has become a mature industry overseas. In Europe and the United States, professional stores that operate rehabilitation equipment have become the mainstream of medical device sales. In Taiwan, the whole island already has More than 1,200 professional medical device stores, the largest of which has more than 300 chain stores and has been successfully listed.
In many developed countries, the cost of purchasing medical equipment has been covered by the insurance company's contract, which means that the purchase of medical equipment does not require customers to spend money, but the insurance company to pay, but this is not possible at home. Most of the customers still spend their own money to buy medical equipment. However, in some provinces in China, some integrated pharmacies that concurrently operate equipment sell medical equipment through medical insurance cards, which has caused a great blow to the business of professional medical equipment retail stores.
The opening area of medical device retail stores varies from province to city. What's more, some places require medical device retailers to open a store before setting up a branch. This chain drug store has no implementation policy for chain medical care. Device operators feel very difficult.
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